Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Posted by HeatherPhysiocAs an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll into new business pitches and make big claims about how “integrated” we are. We preach that our recommendations are better because we have a more “holistic” offering. But whether it’s across agencies working on the same client, different teams working within the same…

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Source – Moz Blog:
Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

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