Facebook CEO Mark Zuckerberg calls Facebook Shops “the biggest step” the company has taken to unify e-commerce across its family of apps. Let’s talk about that. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Eng...
Facebook Shops: Up next on Live with Search Engine Land
May 25, 2020 Search Engine Land
Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses
May 22, 2020 Search Engine Land
SMBs spend billions annually on digital advertising and marketing services. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Engine Land: Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses ...
Marketing during COVID means ongoing experimentation [Video]
May 22, 2020 Search Engine Land
Why you should continue to test and adjust messaging as customer needs and behaviors shift. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Engine Land: Marketing during COVID means ongoing experimentation [Video] ...
Call Analytics tools in the spotlight: Marketing’s unsung heroes
May 22, 2020 Search Engine Land
The current environment is spurring a resurgence of voice calls — a medium ripe with potential for analysis and insights. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Engine Land: Call Analytics tools in the spotl...
How to measure content KPIs during COVID [Video]
May 21, 2020 Search Engine Land
The traditional performance metrics aren’t going anywhere, but they are taking a back seat as qualitative data steps to the forefront. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Engine Land: How to measure content K...
Shopify SEO Guide: How to increase organic traffic to your store
May 21, 2020 Search Engine Land
SEO tips to fully optimize your Shopify site for higher rankings and more sales. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Engine Land: Shopify SEO Guide: How to increase organic traffic to your store ...
Empathetic content marketing falls flat without authenticity [Video]
May 20, 2020 Search Engine Land
During COVID, marketers can still cut through the noise and reach audiences by rethinking what it means to be empathetic. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Engine Land: Empathetic content marketing falls flat...
4 takeaways from Walmart’s Q1 earnings for brands, e-commerce marketers
May 19, 2020 Search Engine Land
Walmart is shuttering Jet.com as it embraces an omnichannel strategy and looks to make e-commerce more profitable. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Engine Land: 4 takeaways from Walmart’s Q1 earnings for b...
Bing can now answer queries with a simple ‘Yes’ or ‘No’
May 19, 2020 Search Engine Land
The yes/no summary uses natural-language modeling and comes with a carousel of sources. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Engine Land: Bing can now answer queries with a simple ‘Yes’ or ‘No’ ...
Google Shopping experts join Live with Search Engine Land Friday: Sign up to attend
May 19, 2020 Search Engine Land
We’ll talk about what we’re seeing in the market, customer challenges and successes and what retailers and brand marketers should focus on now. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Engine Land: Googl...