The Absolute Beginner’s Guide to Google Analytics

June 23, 2015 Moz

Posted by kristihinesIf you don't know what Google Analytics is, haven't installed it on your website, or have installed it but never look at your data, then this post is for you. While it's hard for many to believe, there are still websites that are not using Google Analytics (or… Please ...

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Why ccTLDs Should Not Be an Automatic Choice for International Websites

June 23, 2015 Moz

Posted by Liam_CurleyThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.There are many articles on domain structure for… ...

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Brainstorm and Execute Killer Content Ideas Your Audience Will Love

June 22, 2015 Moz

Posted by Isla_McKettaA fantastic idea is the heartblood of any content campaign or project. Excitement around an idea is what sustains you through the (sometimes) long slog of creation, and it's part of what gets your audience to share, share, share. Putting time and energy into a bad idea is&helli...

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Your Daily SEO Fix: Week 5

June 22, 2015 Moz

Posted by Trevor-KleinWe've arrived, folks! This is the last installment of our short (< 2-minute) video tutorials that help you all get the most out of Moz's tools. If you haven't been following along, these are each designed to solve a use case that we regularly hear about from Moz… P...

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The Alleged $7.5 Billion Fraud in Online Advertising

June 21, 2015 Moz

Posted by SamuelScott"This is the biggest advertising story of the decade, and it's being buried." So wrote Ad Contrarian Bob Hoffman, the retired CEO and chairman of Hoffman/Lewis Advertising, in June 2013 on a $7.5 billion scandal that has been developing under the digital radar in the advertising...

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How to Estimate the Total Volume and Value of Keywords in a Given Market or Niche – Whiteboard Friday

June 18, 2015 Moz

Posted by randfishTo get a sense for the potential value of keywords in a certain niche, we need to do more than just look at the number of searches those keywords get each month. In today's Whiteboard Friday, Rand explains what else we should be looking at, and how we… Please click the li...

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The Colossus Update: Waking The Giant

June 17, 2015 Moz

Posted by Dr-PeteYesterday morning, we woke up to a historically massive temperature spike on MozCast, after an unusually quiet weekend. The 10-day weather looked like this: That's 101.8°F, one of the hottest verified days on record, second only to a series of unconfirmed spikes in June of 2013. Fo...

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New Features in OSE’s Spam Score &amp; the Mozscape API

June 17, 2015 Moz

Posted by randfishThis week, we launched a feature inside Open Site Explorer that I'm very excited about - the Spam Score Histogram, found by clicking on the "spam analysis" tab:The histogram is particularly useful for visualizing the distribution of potentially spammy links that show up in a site's...

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How to Align Your Entire Company with Your Marketing Strategy

June 16, 2015 Moz

Posted by MackenzieFogelsonIt's no secret that building and executing integrated marketing strategies is the responsibility of your marketing team. The problem with that is the actions of everyone in your organization affect your marketing. Marketing isn't just what your customers see on the outside...

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Dissecting and Surviving Google’s Local Snack Pack Results

June 16, 2015 Moz

Posted by MiriamEllisGoogle's Snack Packs (a.k.a Local Stacks) haven't gotten the best reception in the local business community. Many people feel these results serve Google itself more so than the local businesses they feature. For this reason, it may be more important than ever to make sure your l...

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