Google My Business: FAQ for Multiple Businesses at the Same Address

February 16, 2020 Moz

Posted by MiriamEllis How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m legitimately running more than one business at my location? What determines eligibility, and what penalties might I incur if I make ...

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How to Get Your Web Developer on Board with SEO [Bonus PDF] – Whiteboard Friday

February 13, 2020 Moz

Posted by BritneyMullerYou've figured out what's wrong, and you've delivered a laundry list of demands to your web dev team: re-index these pages, fix this duplicate content, redirect these URLs... but how often are those fixes prioritized, and how much time do you invest in pushing to get them ther...

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The Power of "Is": A Featured Snippet Case Study

February 10, 2020 Moz

Posted by EricSerdarI’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them. My team and I wanted in on this craze. Throughout our j...

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7 SEO Processes That Get Easier with Increased PageRank/Domain Authority – Whiteboard Friday

February 6, 2020 Moz

Posted by Cyrus-ShepardA rising tide lifts all ships — and it's similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today's Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investm...

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Position Zero Is Dead; Long Live Position Zero

February 4, 2020 Moz

Posted by Dr-PeteIn 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as "position zero" or "ranking #0." One of the benefits to being in position zero was that you got to double-dip, with y...

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Pay Attention to These SEO Trends in 2020 and Beyond

February 4, 2020 Moz

Posted by Suganthan-MohanadasanWithout a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implem...

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SEO for 2020 – Whiteboard Friday

January 30, 2020 Moz

Posted by BritneyMullerIt's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen...

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Google’s January 2020 Core Update: Has the Dust Settled?

January 27, 2020 Moz

Posted by Dr-PeteOn January 13th, MozCast measured significant algorithm flux lasting about three days (the dotted line shows the 30-day average prior to the 13th, which is consistent with historical averages) ... That same day, Google announced the release of a core update dubbed the January 2020 C...

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The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]

January 26, 2020 Moz

Posted by brodieclarkconsultingI recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. This is obviously an alarming situation, since ~15% of all result pages, according to the ...

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Measure Form Usage with Event Tracking – Whiteboard Friday

January 23, 2020 Moz

Posted by Matthew_EdgarWhen it comes to the forms your site visitors are using, you need to go beyond completions — it's important to understand how people are interacting with them, where the strengths lie and what errors might be complicating the experience. In this edition of Whiteboard Friday,...

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