Crawled — Currently Not Indexed: A Coverage Status Guide

March 8, 2020 Moz

Posted by cml63Google’s Index Coverage report is absolutely fantastic because it gives SEOs clearer insights into Google’s crawling and indexing decisions. Since its roll-out, we use it almost daily at Go Fish Digital to diagnose technical issues at scale for our clients. Within the report, ther...

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Defense Against the Dark Arts: Why Negative SEO Matters, Even if Rankings Are Unaffected

March 5, 2020 Moz

Posted by rjonesx.Negative SEO can hurt your website and your work in search, even when your rankings are unaffected by it. In this week's Whiteboard Friday, search expert Russ Jones dives into what negative SEO is, what it can affect beyond rankings, and tips on how to fight it. Click on the w...

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Benchmark for Success: What Your Vertical Can Achieve With Content Marketing

March 3, 2020 Moz

Posted by DomenicaYou’ve produced a piece of content you thought was going to be a huge success, but the results were underwhelming. You double and triple checked the content for all the crucial elements: it’s newsworthy, data-driven, emotional, and even a bit controversial, but it failed to “...

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Heart, Ear, Eye, Mind, Mouth: Local SEO Exercises for Your Least Technical Clients

March 2, 2020 Moz

Posted by MiriamEllis When was the last time you relaxed with a client? As a local business consultant, I know that deeper marketing insights can be discovered when you set aside formality and share experiences: a moment, a laugh, a common bond.  When I’m looking for ways to make life easier ...

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2020 Google Search Survey: How Much Do Users Trust Their Search Results?

March 1, 2020 Moz

Posted by LilyRayNYCWhile Google’s mission has always been to surface high-quality content, over the past few years the company has worked especially hard to ensure that its search results are also consistently accurate, credible, and trustworthy. Reducing false and misleading information has been...

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The Rules of Link Building – Best of Whiteboard Friday

February 27, 2020 Moz

Posted by BritneyMullerAre you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Frid...

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How Low Can #1 Go? (2020 Edition)

February 25, 2020 Moz

Posted by Dr-PeteBeing #1 on Google isn't what it used to be. Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. The worst case scenario, a search for "Disney stock," pushed #1 all the way down to 976px. A lot has changed ...

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Are H1 Tags Necessary for Ranking? [SEO Experiment]

February 24, 2020 Moz

Posted by Cyrus-ShepardIn earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tagsUse one — and only one — H1 tag per page These suggestions appeared in audits, S...

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Spot Zero is Gone — Here’s What We Know After 30 Days

February 23, 2020 Moz

Posted by PJ_HowlandAs you are probably aware by now, recent updates have changed the world of search optimization. On January 22nd Google, in its infinite wisdom, decided that the URL that has earned the featured snippet in a SERP would not have the additional spot in that SERP. This also means tha...

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Which of My Competitor’s Keywords Should (& Shouldn’t) I Target? – Best of Whiteboard Friday

February 20, 2020 Moz

Posted by randfishYou don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, ...

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