Using STAT to Identify Featured Snippet Opportunities

February 4, 2021 Moz

Posted by Zoe.PeglerWinning the featured snippet for a target keyword means increased traffic to that page, and you can use STAT to achieve those wins. In this week's episode of Whiteboard Friday, Moz Learning and Development Specialist Zoe Pegler walks you through how you can do so in&nbs...

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5 Ways to Use Search as a Growth Channel for B2B in 2021

February 3, 2021 Moz

Posted by Victor_IjidolaUnlike B2C brands, B2B businesses are often characterized by: low search volumes on Google.high competition on scarcely available keywords. And there’s evidence to support this — usually, where a seven-year-old B2C company is getting 500K visitors per month from SEO, a B2...

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Fast & Featured: How Entities Can Help You Conquer Snippets in Less Than 4 Minutes

February 2, 2021 Moz

Posted by larissa-lacerdaFrom the moment I started working with SEO, I was faced with countless optimization tactics. After heading down numerous rabbit holes, I came to see how important it is to identify your low hanging fruit: the opportunities to generate great results with less effort. The firs...

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Announcing the New Technical SEO Certification Series: What It Is & How to Get Certified

February 1, 2021 Moz

Posted by KaviKardosSEO education has been central to Moz’s mission since the start. In addition to our many guides, blog posts, and videos, we’ve shifted in recent years to offer on-demand video training courses through Moz Academy. Our team has been blown away by the reception of our online tr...

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SEO Forecasting in Google Sheets

January 31, 2021 Moz

Posted by Tom.Capper Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. It was a quick, effective way to see if a change to your site traffic is some kind of seasonality you can ignore, something to celebrate, ...

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The Anatomy of the Perfect Pitch Email

January 28, 2021 Moz

Posted by amandamilliganIf you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers. But the promotion of your work is probably the trickiest part, and a lot of it comes down to the pitch emai...

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Finding Keyword Opportunities Without Historical Data

January 27, 2021 Moz

Posted by Imogen_DaviesAt Google’s Search On event in October last year, Prabhakar Raghavan explained that 15% of daily queries are ones that have never been searched before. If we take the latest figures from Internet Live Stats, which state 3.5 billion queries are searched every day, that means ...

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How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]

January 26, 2021 Moz

Posted by LydiaGermanIt’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month? Well, for us at Tao Digital Marketing, our work with Fleetcover goes to show that re...

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Study Confirms Moz Has the Largest Link Data Set

January 26, 2021 Moz

Posted by CassandraLeeanneBacklinks continue to be especially valuable for SEO, acting as a signal to search engines that vouches for both the value of your content and the worthiness of your website. In measuring the success of your backlink efforts and informing your future SEO priorities, the dat...

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Outranking Tough Competitors: My One-Year Study of a Google Local Finder

January 24, 2021 Moz

Posted by MiriamEllis Image credit: Sharon Mollerus A new client comes to your digital marketing agency and says their competitors are stuck to the local packs like mussels cleaved to coastal rock. “How do we edge our way up in Google’s local finder, and find our place above the tideline? We don...

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