The Strategic Value of Structured Data Implementation on SME Websites

February 22, 2021 Moz

Posted by CrystalontheWebStructured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. Over the last five years, many of Google’s most game-changing SERP...

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7 Emerging Technologies in SEO and Their Applications

February 21, 2021 Moz

Posted by AbdulGaniy_ShehuSEO is a dynamic industry. What worked some weeks ago might not work again right now. As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game a...

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How to Explain Domain Authority to a Non-SEO

February 18, 2021 Moz

Posted by OrbiteerDo you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? If so, this week’s WBF host — Andy Crestodina — walks through how to get your message across successfully. Click on the whiteboard image above to...

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Presenting: The Essential Local SEO Strategy Guide

February 17, 2021 Moz

Posted by MiriamEllisUntie the ribbons and hear the paper crackle — it’s a handcrafted gift, ready for you to unwrap! This guide is a labor of love that Moz has worked on through the toughest year in local SEO, with hopes of a stronger 2021 for local brands. It’s free, it’s jam-packed with o...

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5 Tips to Invigorate Boring SEO Reports with Storytelling

February 14, 2021 Moz

Posted by chrisgiarratanaAdd value to SEO reports with storytelling Monthly SEO reports are a vital part of any SEO strategy because they provide an outlet to educate customers, show ROI, and guide the conversion for upsells. While SEO reports are crucial in many ways, they are usually reduced to bo...

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Impactful SEO Audits for B2B

February 11, 2021 Moz

Posted by carlycsA comprehensive audit of your B2B website can mean the difference between winning new clients and losing them to the competition. In this brand new episode of Whiteboard Friday, guest host Carly Schoonhoven walks you through four areas that can take your audits to the next level. Cl...

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How to Combine SEO and CRO for the Ultimate Lead Generation Strategy

February 10, 2021 Moz

Posted by IzabelleHundrevIf there’s one thing that most marketers have in common, it’s that we want more leads. Sure, not all leads are good. Some are even downright unqualified. But leads are what drive business, and as a result, many of us are held accountable for generating more of them. Out ...

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How to Write an SEO-Focused Content Brief Your Writers Will Love

February 9, 2021 Moz

Posted by KameronJenkinsTell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. You’re working with your dev team on some technical improvements, but you notice a big slice of the opportunity lies with content. Your company has ...

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The Definitive Guide to JavaScript SEO (2021 Edition)

February 8, 2021 Moz

Posted by PierceBrelinskyThe web is in a golden age of front-end development, and JavaScript and technical SEO are experiencing a renaissance. As a technical SEO specialist and web dev enthusiast at an award-winning digital marketing agency, I’d like to share my perspective on modern JavaScript SE...

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Local SEO Tips for Electric Vehicle Charging Stations

February 7, 2021 Moz

Posted by MiriamEllis Some business models exist in the ditches of Google’s information highways, belonging in local search results, but not well addressed by the official guidelines. Electric vehicle (EV) charging stations exemplify this: They’re all over local packs, finders, and maps, but the...

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