How to Select Meaningful B2B SEO Keywords

March 11, 2021 Moz

Posted by Cody_McDanielIt’s no secret that B2B marketing is different than B2C. The sales cycle is longer, there are multiple stakeholders involved, and it’s usually more expensive. To market effectively, you need to create content that helps, educates, and informs your clientele. The best way t...

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What I Found After Experimenting with Google Discover for Two Months

March 9, 2021 Moz

Posted by MobersteinI’m completely fascinated by Google’s Discover Feed. Besides the fact that it serves highly-relevant content, it also seems beyond the reach of being gamed. In a way, it almost seems beyond the reach of pure SEO (which makes it downright tantalizing to me). It all made me wan...

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According to the Experts: 5 Technical SEO Trends to Watch in 2021

March 8, 2021 Moz

Posted by morgan.mcmurrayIt’s no secret that SEO relies heavily on technical components to drive site rankability, and with so many emerging technologies, new tools, and metrics (*cough* Core Web Vitals *cough*), you might be wondering whether these constant updates will affect your more technical...

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Daily SEO Fix: Gaining Insight from Exported Moz Pro Data

March 7, 2021 Moz

Posted by M.ColeGaining insight from data you’ve gathered is vital to the success of your SEO efforts, allowing you to monitor your performance over time and make strategic changes where necessary. One of the Moz onboarding team's goals is to make sure you’re getting the most out ...

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How to Resolve Duplicate Content

March 4, 2021 Moz

Posted by meghanpahinuiWhat is duplicate content, and why is it a concern for your website? Better yet, how can you find it and fix it? In this week's episode of Whiteboard Friday, Moz Learn Team specialist, Meghan, walks through some handy (and hunger-inducing) analogies to help you answer these qu...

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10 Steps to Blend STAT Ranking Data with Site Performance Metrics

March 2, 2021 Moz

Posted by AndrewMillerToo often, we assume that SEO best practices will work in any industry against any competitive set. But most best practices go untested and may not be “best” in every situation. We all know that tactics that worked in 2020 won’t necessarily move the needle in 2021 as Core...

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Featured Snippets Drop to Historic Lows

February 28, 2021 Moz

Posted by Dr-PeteOn February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. Here's a two-week view (February 10-23): Here's a 60-day view, highlighting this historic low-point in our 10K-keyword data set: I could take the...

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Google Posts: Conversion Factor — Not Ranking Factor

February 25, 2021 Moz

Posted by Greg_GiffordWhile Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward. Click on the whit...

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The Potential Impact of Gen Z on SEO

February 24, 2021 Moz

Posted by stewartfussellGeneration Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Gen Z's presence is also growing in the marketing industry itself and, as such, learning how to work with and appeal to these y...

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How Did US Stimulus Checks Impact On-Site Traffic and Conversions? [Case Study]

February 23, 2021 Moz

Posted by OeuyownKAs a Senior Analytics Strategist working at an agency with clients across industries, I’ve seen wildly contrasting performance throughout the pandemic. Certain online retailers and auto sites were far surpassing any historical performance, while others had to cut back budgets sig...

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