Announcing: The Keyword Research Master Guide [New for 2020]

April 22, 2020 Moz

Posted by Cyrus-ShepardWhy a new guide? Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords. Not choosing keywords before you start with SEO means shooting in the dark ...

Read More

How Google SERP Layouts Affect Searching Behavior

April 21, 2020 Moz

Posted by Stephen_JobThere are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. An example is Moz’s recent experiment testing whether SEOs should continue optimizing for featured snippets or not (especially now that Google ha...

Read More

Why Site Speed Still Matters (Revisited)

April 19, 2020 Moz

Posted by mwiegandThe marketing stack dictates infrastructure before content Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great...

Read More

Matter. How SEOs Can Help… Now – Whiteboard Friday

April 16, 2020 Moz

Posted by rjonesx.As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. In today's Whiteb...

Read More

Opting-Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]

April 14, 2020 Moz

Posted by Cyrus-Shepard Note: This post was co-authored by Cyrus Shepard and Rida Abidi. Everyone wants to win Google featured snippets. Right? At least, it used to be that way. Winning the featured snippet typically meant extra traffic, in part because Google showed your URL twice: once in the feat...

Read More

The SEO Elevator Pitch – Best of Whiteboard Friday

April 9, 2020 Moz

Posted by KameronJenkinsThis week, we're revisiting an important topic for SEOs everywhere: how to show your value. In the wake of everything that's happened recently with COVID-19, being able to describe your worth to potential clients or stakeholders is an integral skill. In this favorite epi...

Read More

How Your Local Business Can Be a Helper

April 9, 2020 Moz

Posted by MiriamEllis“When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother's words, and I am always comforted by realizing th...

Read More

Why and How to Bring Empathy Into Your Content

April 7, 2020 Moz

Posted by DaisyQCreating content can feel incredibly difficult right now. If you’re like me, you’ve spent the last few weeks oscillating between a can-do approach and hours of staring into space. Here’s how to tap into those very real emotions and channel them into more impactful content. What...

Read More

Marketing in Times of Uncertainty – Whiteboard Friday

April 2, 2020 Moz

Posted by randfishOur work as marketers has transformed drastically in the space of a month. Today, we're grateful to welcome our good friend Rand to talk about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the mo...

Read More

What Readers Want During COVID-19: Content Ideas for Every Niche

March 30, 2020 Moz

Posted by amandamilliganThis is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on curren...

Read More