Posted by Cyrus-ShepardSmart keyword research forms the basis of all successful SEO. In today's Whiteboard Friday, Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time. Bonus: Be sure not to miss Cyrus's upcoming webinar,&...
A Simple Keyword Research Process for Winning SEO – Whiteboard Friday
May 7, 2020 Moz
Take the COVID-19 Local Search Marketing Business Impact Survey
May 7, 2020 Moz
Posted by MiriamEllisThe poet Burns once observed that the best laid plans “gang aft agley.” At Moz, we were about to publish our State of Local SEO industry report, based on our local search marketing survey to which hundreds of you generously replied. Then the public health emergency unexpecte...
Diagnosing Traffic Drops During a Crisis: Was It You, Google, or the Whole World?
May 5, 2020 Moz
Posted by Dr-PeteWe want to fix things and believe we're in control. When your house is filling with water, you grab a bucket. If there's a hole in your roof, the bucket might help. If your sink is overflowing, the bucket is distracting you from the real problem. If the river is overflowing, that di...
How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]
May 3, 2020 Moz
Posted by KristinTynskiFor the last decade, I’ve touted the enormous long-term value of a dualistic approach to content marketing for SEO. By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. In rar...
Building Better Customer Experiences – Best of Whiteboard Friday
April 30, 2020 Moz
Posted by DiTomasoAre you mindful of your customer's experience after they become a lead? It's easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that improves their retention and love for your brand, you need to go above and ...
What Readers Want During COVID-19: B2B Edition
April 26, 2020 Moz
Posted by amandamilliganI couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. Thank you to all who read and commented — I truly hope it was helpful. One piece of feedback we received was an ask to see some B2B content ideas, which, f...
Content Authority: Potential Measures of Authoritative Content – Whiteboard Friday
April 23, 2020 Moz
Posted by rjonesx.When it boils down to it, every idea in SEO can be understood as a set of measurements we use to rank one page over another. And that means that when it comes to measuring a concept like the authoritativeness of your content, there are almost certainly factors that you can analyze ...
Announcing: The Keyword Research Master Guide [New for 2020]
April 22, 2020 Moz
Posted by Cyrus-ShepardWhy a new guide? Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords. Not choosing keywords before you start with SEO means shooting in the dark ...
How Google SERP Layouts Affect Searching Behavior
April 21, 2020 Moz
Posted by Stephen_JobThere are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. An example is Moz’s recent experiment testing whether SEOs should continue optimizing for featured snippets or not (especially now that Google ha...
Why Site Speed Still Matters (Revisited)
April 19, 2020 Moz
Posted by mwiegandThe marketing stack dictates infrastructure before content Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great...