5 Tips to Invigorate Boring SEO Reports with Storytelling

February 14, 2021 Moz

Posted by chrisgiarratanaAdd value to SEO reports with storytelling Monthly SEO reports are a vital part of any SEO strategy because they provide an outlet to educate customers, show ROI, and guide the conversion for upsells. While SEO reports are crucial in many ways, they are usually reduced to bo...

Read More

Impactful SEO Audits for B2B

February 11, 2021 Moz

Posted by carlycsA comprehensive audit of your B2B website can mean the difference between winning new clients and losing them to the competition. In this brand new episode of Whiteboard Friday, guest host Carly Schoonhoven walks you through four areas that can take your audits to the next level. Cl...

Read More

How to Combine SEO and CRO for the Ultimate Lead Generation Strategy

February 10, 2021 Moz

Posted by IzabelleHundrevIf there’s one thing that most marketers have in common, it’s that we want more leads. Sure, not all leads are good. Some are even downright unqualified. But leads are what drive business, and as a result, many of us are held accountable for generating more of them. Out ...

Read More

How to Write an SEO-Focused Content Brief Your Writers Will Love

February 9, 2021 Moz

Posted by KameronJenkinsTell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. You’re working with your dev team on some technical improvements, but you notice a big slice of the opportunity lies with content. Your company has ...

Read More

The Definitive Guide to JavaScript SEO (2021 Edition)

February 8, 2021 Moz

Posted by PierceBrelinskyThe web is in a golden age of front-end development, and JavaScript and technical SEO are experiencing a renaissance. As a technical SEO specialist and web dev enthusiast at an award-winning digital marketing agency, I’d like to share my perspective on modern JavaScript SE...

Read More

Local SEO Tips for Electric Vehicle Charging Stations

February 7, 2021 Moz

Posted by MiriamEllis Some business models exist in the ditches of Google’s information highways, belonging in local search results, but not well addressed by the official guidelines. Electric vehicle (EV) charging stations exemplify this: They’re all over local packs, finders, and maps, but the...

Read More

Using STAT to Identify Featured Snippet Opportunities

February 4, 2021 Moz

Posted by Zoe.PeglerWinning the featured snippet for a target keyword means increased traffic to that page, and you can use STAT to achieve those wins. In this week's episode of Whiteboard Friday, Moz Learning and Development Specialist Zoe Pegler walks you through how you can do so in&nbs...

Read More

5 Ways to Use Search as a Growth Channel for B2B in 2021

February 3, 2021 Moz

Posted by Victor_IjidolaUnlike B2C brands, B2B businesses are often characterized by: low search volumes on Google.high competition on scarcely available keywords. And there’s evidence to support this — usually, where a seven-year-old B2C company is getting 500K visitors per month from SEO, a B2...

Read More

Fast & Featured: How Entities Can Help You Conquer Snippets in Less Than 4 Minutes

February 2, 2021 Moz

Posted by larissa-lacerdaFrom the moment I started working with SEO, I was faced with countless optimization tactics. After heading down numerous rabbit holes, I came to see how important it is to identify your low hanging fruit: the opportunities to generate great results with less effort. The firs...

Read More

Announcing the New Technical SEO Certification Series: What It Is & How to Get Certified

February 1, 2021 Moz

Posted by KaviKardosSEO education has been central to Moz’s mission since the start. In addition to our many guides, blog posts, and videos, we’ve shifted in recent years to offer on-demand video training courses through Moz Academy. Our team has been blown away by the reception of our online tr...

Read More