7 Dead Simple Ways to Reduce Bounce Rate

March 25, 2021 Moz

Posted by Cyrus-ShepardIs a high bounce rate bad? The answer is: it depends, but yes, sometimes it can be. Is a high bounce rate bad for SEO? That’s where it gets a little more complicated. In this week’s episode of Whiteboard Friday, Cyrus gives you seven easy SEO tips to address...

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Announcing: The MozCon Virtual 2021 Initial Agenda

March 24, 2021 Moz

Posted by cheryldraperCome one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door. Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only...

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SEO Website Analytics: Going One Step Deeper Into GA

March 23, 2021 Moz

Posted by Brie-E-AndersonWebsite analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that can be used as a strategy tool? In this post, we are goin...

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Featured Snippets: Not Gone, Just on Holiday (Apparently)

March 22, 2021 Moz

Posted by Dr-PeteOn February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. Like any responsible data scientist, I waited to make sure it wasn't a fluke, did my homework, and published when I was sure I was onto something. Then, this happened (30-day view): C'M...

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The Local Finder vs. Google Maps: How Different Are They?

March 21, 2021 Moz

Posted by MiriamEllisGoogle must be one of the most experimental enterprises the world has ever known. When it comes to the company’s local search interfaces, rather than rolling them all out as a single, cohesive whole, they have emerged in piecemeal fashion over two decades with different but re...

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Stop Asian Hate

March 19, 2021 Moz

Posted by SarahBirdWe condemn the horrific acts of hate and violence targeting the Asian American and Pacific Islander (AAPI) community, which culminated in the tragic mass shooting in Georgia on March 17th. We mourn the loss of life and grieve with the families that have been broken by this latest ...

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Every Metric Is A Vanity Metric

March 18, 2021 Moz

Posted by Dr-PeteMarketers can get caught up in specific metrics, focusing on those data points that make you look good in reporting, but don’t help you understand your performance.  In this week’s episode of Whiteboard Friday, Dr. Pete discusses the vanity we bring to the metrics we t...

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LSI Keywords: What Are They and Why Do They Matter in SEO?

March 16, 2021 Moz

Posted by JessicaFosterThe written content on your website serves to not only inform and entertain readers, but also to grab the attention of search engines to improve your organic rankings. And while using SEO keywords in your content can help you get found by users, focusing solely on keyword dens...

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LiveBlogPosting Schema: A Powerful Tool for Top Stories Success

March 15, 2021 Moz

Posted by cml63One of the great things about doing SEO at an agency is that you're constantly working on different projects you might not have had the opportunity to explore before. Being an SEO agency-side allows you to see such a large variety of sites that it gives you a more holistic perspective...

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Google My Business: What It Is, How To Use It, and Why

March 14, 2021 Moz

Posted by MiriamEllisGoogle My Business is both a free tool and a suite of interfaces that encompasses a dashboard, local business profiles, and a volunteer-driven support forum with this branding. Google My Business and the associated Google Maps make up the core of Google’s free local search mar...

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