There’s Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

October 19, 2020 Moz

Posted by AndrewDennis33There’s gold in them thar SERPs…gold I tell ya! Now, whether that phrase takes you back to a simpler (maybe? I don’t know, I was born in the 80s) time of gold panning, Mark Twain, and metallurgical assay — or just makes you want some Velveeta shells and liquid gold (I...

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The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

October 18, 2020 Moz

Posted by MiriamEllisThe COVID-19 pandemic has upended the way we engage with local businesses. We're ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways ...

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10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday

October 15, 2020 Moz

Posted by Cyrus-ShepardWhen you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly ...

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New Moz Local Plans Unveiled — With Reputation Management & Social Posting!

October 15, 2020 Moz

Posted by BarryYimWith listing and reputation management so essential for local businesses — especially in 2020 — we’re introducing new Moz Local plans that give you more options for review monitoring, review management, and social posting, depending on your needs. While it’s always been imp...

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YouTube Dominates Google Video in 2020

October 14, 2020 Moz

Posted by Dr-PeteIn a study of 2.1M searches and 766K videos, YouTube accounted for 94% of all video carousel results on page one of Google, leaving little room for competition. Even the most casual video aficionado knows YouTube (acquired by Google in 2006). As a Google search user, you may even fe...

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Competitive Advantage in a Commoditized Industry

October 12, 2020 Moz

Posted by HeatherPhysiocIn a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this article, you'll le...

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How to Create a Useful and Well-Optimized FAQ Page

October 11, 2020 Moz

Posted by AnnSmartyThe golden rule of marketing has always been: Don’t leave your customer wondering, or you’ll lose them. This rule also applies very well to SEO: Unless Google can find an answer — and quickly — they’ll pick and feature your competitor. One way to make sure that doesn’t...

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SEO Is Not an On/Off Switch — Whiteboard Friday

October 8, 2020 Moz

Posted by Dr-PeteWhen business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea, as i...

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Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences

October 7, 2020 Moz

Posted by NicoleDeLeonPeople around the world are having important discussions about systemic racism, overt and covert bias, and how we can all do better. Understanding the problem is the first step. To get a sense of conditions within the SEO community, we asked people to take our Diversity and Inc...

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3 Digital PR Tenets for Excellent Outreach

October 5, 2020 Moz

Posted by amandamilliganContent creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process. People ask us: How are you able to secure media coverage on sites like CNBC, USA Today, and more? It’s not easy, I’ll tell yo...

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