Desktop, Mobile, or Voice? (D) All of the Above — Best of Whiteboard Friday

August 13, 2020 Moz

Posted by Dr-PeteNeedless to say, we're facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home and not on-the-go, we're left wondering where to focus our opti...

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The MozCon Virtual Video Bundle Is Here (Plus, Our 2019 Videos are FREE!)

August 12, 2020 Moz

Posted by cheryldraperThis year's MozCon was unlike any other. In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we'd done before. MozCon Virtual was a delightful ...

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Adjusting Paid Campaigns During a Recession

August 10, 2020 Moz

Posted by ryanmoothartOur world changed dramatically in March of 2020 as a new viral threat to our livelihoods took hold in the United States and around the world. Here in the US (at the time of writing this post), COVID-19 has not relented Some industries have been more heavily affected than others...

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Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

August 6, 2020 Moz

Posted by KameronJenkinsBeing able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctua...

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How to Make a Scalable SMS Chatbot Using Twilio, Python, and Google Sheets (with Free Code)

August 4, 2020 Moz

Posted by R0bin_L0rdMany of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. If you’re working for a company (or client) that's in trouble, the use of SMS chatbots could be a way for you to look outside your normal list of solutions and help them succee...

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Daily SEO Fix: Investigate Changes in Your Rankings with Moz Pro

August 4, 2020 Moz

Posted by Ola.KingAs members of the Moz onboarding team — which gives one-on-one walkthroughs of Moz products to over 500 customers a month — we have our finger on the pulse of what people are asking for when it comes to SEO. We’re here to help you uncover the relevant Moz Pro features for you...

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What Do Dolphins Eat? Lessons from How Kids Search — Best of Whiteboard Friday

July 30, 2020 Moz

Posted by willcritchlowWe're bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search. Kids may search differently than adults, but there are some interesting insights from how they use Google that can ...

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6 Connectors to Spice Up Your Reporting: Introducing Google Data Studio Connectors for STAT

July 29, 2020 Moz

Posted by brian.hoData visualization platforms have become a vital tool to help illustrate the success of a body of work. Painting a clear picture of your SEO efforts is as important as ever, whether you’re reporting out to clients or to internal stakeholders at your own company. More and more SEO...

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The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

July 26, 2020 Moz

Posted by amandamilliganOne of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to elevate organic growth: Over the y...

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The Campaign Comeback: What to Do When Content Fails — Best of Whiteboard Friday

July 23, 2020 Moz

Posted by Shannon-McGuirkWe've all been there: you plan, launch, and eagerly await the many returns on a content campaign, only to be disappointed when it falls flat. But all is not lost: there are clever ways to give your failed campaigns a second chance at life and an opportunity to earn the links...

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