How Hacking Can Negatively Affect Website SEO

April 5, 2016 Convergent1

Data breaches that affect SMBs and large corporations are growing at a brisk pace; unfortunately, these incidences can have a negative impact on a website’s SEO efforts. SEO is search engine optimization. The data breach increase rate is according to the 2015 Second Annual Data Breach Industry...

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Our PASSION For Internet Marketing Promotes World Vision

March 24, 2016 Convergent1

It is always said that it’s better to teach a man to fish than to give him the fish. The best way to help do away with poverty is to raise a generation that is learned and has access to opportunities to better their lives. It is rather unfortunate that some of the brightest children come from poor...

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Video In Website Design: A Winning Strategy In Online Marketing

March 18, 2016 Convergent1

Website design has had to evolve through the years to cope with the changing needs of the time. One of the biggest adjustments has centered on the use of multimedia. The presence of images in website design has gotten even more crucial with creatively designed infographics, and illustrations often a...

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3 Awesome Things That The Uber Mobile App Does Besides Drive You Around

March 10, 2016 Convergent1

Since its launch in 2009, the Uber mobile app has grown into an on-demand service provider, operating in more than 60 countries and 370 cities worldwide. At the same time, it has popularized and become the poster child for the sharing economy. However, entrepreneurs have only been able to launch and...

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What Your Competitors Are Doing With Search Engine Optimization

March 9, 2016 Convergent1

Search Engine Optimization in marketing has never been more competitive with countless businesses battling for customers in every niche. It truly takes a lot of effort just to survive, and only the best can thrive. On the other hand, it is also a time when so many tools are available to everyone to ...

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US Security vs. Privacy – How Each Choice Could Affect Apple’s Brand Integrity

March 3, 2016 Convergent1

The ongoing spat between Apple and the FBI over the iPhone owned by one of the San Bernardino terrorists is bound to have huge implications on Apple’s brand integrity, consumer privacy, data encryption and law enforcement efforts. According to Apple’s CEO, Tim Cook, consumer privacy trum...

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New Facebook Features Could Boost Social Media Marketing

February 25, 2016 Convergent1

You probably know by now that Facebook is no longer just a social networking site; in fact, it’s a much bigger online social media marketing platform for organizations and businesses than it ever was. Facebook is aware of that, and therefore keeps introducing new social media marketing tools and f...

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Taking Advantage of “Google My Business” In Search Engine Marketing

February 12, 2016 Convergent1

Google My Business or GMB, gives users access to the perks and features offered by Google that can help increase local or worldwide exposure, open lines of communication between the company and its customers, and provide the world with accurate and up-to-date information about a company through sear...

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Social Media Marketing Trends To Watch for in 2016

February 3, 2016 Convergent1

Whether in the city of Houston, or anywhere around the world, it’s simply mind-blowing how rapidly consumer expectation for engagement, and the online social media marketing landscape, keeps changing. It seems that there are always new platforms popping up- keeping companies on their toes with...

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3 Companies That Changed Their Logo in 2015

January 27, 2016 Convergent1

A company logo is often the first thing that sticks to a consumer’s mind when thinking of a product, brand, or company. Designed to be visually appealing and easy to remember, logos play an important role in business marketing and in maintaining a company identity. A logo is often the most visible...

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