Should Companies Use Empathy in Brand Marketing?

February 16, 2018 Convergent1

Empathy is becoming a crucial part of brand marketing as consumers are demanding that companies show understanding of and sensitivity to their issues, concerns, and struggles. As the year continues, the world is swiftly moving toward a more customer-centric marketing model where brands must know and...

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Keeping Brand Marketing & Advertising Relevant

February 9, 2018 Convergent1

Today’s consumers face a variety of challenges when shopping for goods and services; this is why brand marketing must remain relevant in order for companies to continue to hold a place in the market share. Gone are the days when an ad in the phone book or the back of a local paper was sufficient t...

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Does Your Online Marketing Message Have Clarity?

January 30, 2018 Convergent1

Businesses today need to have a firm place in the digital marketplace, and online marketing is a huge part of that. An early step in the foundation of any successful business should involve developing a strong message that communicates the function and drive of the company. Even more, a business tha...

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Grasping the Importance of Creative Marketing

January 18, 2018 Convergent1

Developing a creative online marketing strategy continues to confuse business owners. Not only are the nuances important, but the demands of clients and the web itself keep shifting. That means businesses not staying abreast of changes are likely to lose business. So, what does an organization need ...

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2018 Best Online Marketing Practices

January 11, 2018 Convergent1

Technology changes by the day, and digital online marketing strategies must change along with it. These changes create enormous challenges for marketers who have to keep up with these trends and find ways to incorporate them into an overall marketing plan. The following is a look at some of the year...

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Future Elements of Web Design

January 4, 2018 Convergent1

As 2017 approaches its end, it’s time to turn an eye toward the next year and its up-and-coming web design trends. Website designs can progress in many ways as trends are always changing. With no further ado, below are some of the hottest web design trends for 2018. Mobile-Responsive Design While ...

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Top 7 Principles of Mobile Web Design Worth Knowing

December 21, 2017 Convergent1

When it comes to mobile web design, there are a few things companies need to know. According to Google’s latest statistics, 52% of market traffic comes from the mobile platform. Following the overwhelming use of Smartphones as a tool for searching and buying products online, a compatible and u...

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Is Your Website Design Optimized for the Holidays?

December 13, 2017 Convergent1

The holiday season is a vital time of year for most businesses, and an updated responsive website design can always add sweet icing on the Yule Log cake! Not only should website designs be ready for the winter giving season, but also for events such as Valentine’s Day, Independence Day, and ot...

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Responsive Web Design OR Mobile Apps?

December 7, 2017 Convergent1

As businesses and brands are already aware of the importance of adapting to mobile, some may be confused about apps in web design. Users’ consumption methods have changed significantly over the past few years, as have sales and information sources. However, despite the increase in awareness, adapt...

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Hamburger -VS- Traditional Menus in Web Design

November 30, 2017 Convergent1

As with most modern web design concepts, it’s always evolving as the needs of site visitors evolve. Today’s demands are closely related to the increased use of mobile devices; yet, design changes also involve psychology, marketing needs, and the need to keep sites neat and orderly. One of the cu...

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