Crisis Marketing: Why You Shouldn’t Cut Your Budget

May 18, 2020 Convergent1

We are living in unprecedented times. COVID-19 has changed our day to day lives impacting how we interact with friends and family, go to the grocery store and the way we do business.  Individuals and business owners alike are feeling the pressure to tighten their belts and scrutinize budgets as une...

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Why Your Social Media Presence Matters

May 15, 2020 Convergent1

Today social media is much more than personally reconnecting with old friends and sharing vacation pictures.  While it is still a great personal social outlet, social media has become a vital part of a successful business marketing action plan, or as we at Convergent1 call it, MAP. The Breakdown: W...

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Video Communication: A Powerful Tool to Drive Business

May 12, 2020 Convergent1

In the digital age that we find ourselves living in a time where brand communication and marketing have taken on a whole new meaning and approach than ever before.  Much of what we do to grow and sustain businesses, launch ideas, or conduct events take place digitally as it meets our target audienc...

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The Top Three Facts to Know About the CARES Act

April 16, 2020 Convergent1

After it passed both the house and the senate, President Donald Trump signed the Coronavirus Aid, Relief and Economic Security Act into law on March 27, 2020.  The Act, also known as the CARES Act, is meant to be the third round of government support in response to the public health crisis and econ...

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Social Distancing: Rethinking the Way You Connect with Your Audience

March 27, 2020 Convergent1

We are living in unprecedented times.  COVID-19 has changed the way we do everything in our day to day lives, not to mention the impact it has on the way we do business.  There is no doubt that social distancing is impacting business, but the distance doesn’t mean you can’t connect with your t...

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Planning: Making Outcomes More Predictable

March 20, 2020 Convergent1

Planning is the root of all success. While luck can help you succeed from time to tome, when you want true, measured success you must plan for it. Perhaps Benjamin Franklin said it best, “When you fail to plan, you are planning to fail!”. Planning simply makes outcomes more predictable, and you ...

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The Worst Web Design Advice for Business Owners

February 4, 2020 Convergent1

If you’re a small or mid-sized business thinking of establishing an online presence, the first thing you’ll need to do is create an engaging website. The main page can make a great first impression, as long as you think of a website as your virtual storefront. Even more, you’ll want to ensure ...

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Bringing Clarity to Your Online Brand Message

January 29, 2020 Convergent1

A solid marketing plan starts with a clear and concise brand message. For instance, there’s the popular insurance company that regularly reminds you that they are ‘there for you…’. This particular company has become synonymous with dependability, reliability, and a capacity to help you in ti...

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Top 5 Must-Know SEO Services in 2020

November 13, 2019 Convergent1

Believe it or not, there are still some small to mid-sized businesses that don’t fully understand SEO (search engine optimization). Many business owners may continue to refuse to take advantage of the opportunities that await from marketing their business online. Yet, despite this choice, SEO se...

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Technology Now Makes Marketing Outcomes Predictable

September 25, 2019 Convergent1

Have you ever been told, “Predicting the results from advertising is impossible”?  Or, “You can’t know how much income any ad campaign will produce until the conclusion”?  Well, predicting marketing and advertising outcomes in terms of actual income produced has been difficult or even im...

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