Marketing: Why It Matters Now

August 27, 2020 Convergent1

It’s been said a lot of different ways, but the fact remains that we are living in unprecedented times. COVID has changed the way we do just about everything, including how businesses reach out and interact with our target audiences. Many companies are finding it hard to keep their head above wate...

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Using your Social Media to Make a Connection

August 27, 2020 Convergent1

Social media has changed dramatically since its inception.  When it first began, social media was meant to connect people who knew each other personally in a new and exciting way.  Today, the social media scene is much more involved and complicated than that.  There are more platforms and more us...

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Impact Marketing: A Viable Option

July 15, 2020 Convergent1

We live in an increasingly digital world.  While the digital age is upon us and innovations are making marketing more focused than ever before, don’t think that traditional initiatives have to fall by the wayside completely. There are still times when traditional, or impact marketing is a great t...

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Lead Generation and Your Business

July 6, 2020 Convergent1

The world is an increasingly digital place.  Technology has made the world smaller, in seconds we can interact with people and businesses on the other side of the world.  For businesses, this means you always need to be looking at how you can maximize your marketing efforts.  What are the most ef...

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Hiring a Marketing Agency: Why It Is a Good Idea

July 6, 2020 Convergent1

Marketing is an important aspect of running a successful business.  It allows you to connect with your target audience to develop brand awareness and loyalty while driving sales. Your marketing goals may be quite straight forward, but are your marketing efforts?  Many business owners find that the...

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Why SEO Efforts Still Matter

June 24, 2020 Convergent1

Do you find yourself growing fatigued by all the information you read telling you what you need to do to be found on the internet?  Are you inundated with SEO information and tools that are supposed to help you be more easily found by your target audience AND drive business? Many business owners ha...

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Websites: More Than Just a Web Address

June 15, 2020 Convergent1

In the highly technological world we are living in today, your website is so much more than a web address.  Your website is your brand, your reputation, and your single most effective way to build relationships with your target audience.  Is your digital working for you? First Impressions Matter I...

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Yes, Content is Still King: Why Quality Content Matters

June 1, 2020 Convergent1

As cliché as it sounds, content is king for all marketing purposes. This has been the case for many years now, and the importance of quality content continues to grow.  Online marketing is a big business because that’s where your audience is, so it’s important to have content that will engage ...

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Crisis Marketing: Why You Shouldn’t Cut Your Budget

May 18, 2020 Convergent1

We are living in unprecedented times. COVID-19 has changed our day to day lives impacting how we interact with friends and family, go to the grocery store and the way we do business.  Individuals and business owners alike are feeling the pressure to tighten their belts and scrutinize budgets as une...

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Why Your Social Media Presence Matters

May 15, 2020 Convergent1

Today social media is much more than personally reconnecting with old friends and sharing vacation pictures.  While it is still a great personal social outlet, social media has become a vital part of a successful business marketing action plan, or as we at Convergent1 call it, MAP. The Breakdown: W...

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