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Donald Miller

Marketing Made Simple #6: Customers Never Trust a Guide Without a Plan

Listen to Marketing Made Simple #6: Customers Never Trust a Guide Without a Plan

You should always begin your customer's story by identifying what they want then define their problem to spark interest in how you can help them overcome that problem. Next, reveal yourself as their guide by expressing empathy and demonstrating authority. Now is the time to ask your customer for a commitment to buy your product however that won’t happen unless you have a clear and simple plan for them to follow.

 

This week, J.J. and April unpack Plan section of the StoryBrand framework and show you how to: 

 

-Build a great three step plan, no matter your business, giving your customer a clear path to buying from you

 

-Use specific language in your marketing to activate your customer to make a commitment to buy

 

-Clearly show your customer how buying your product will make their life better

 

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Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.

 

Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

Visit storybrand.com for more information.

Simon Sinek

Visit simonsinek.com for more information.

Top Marketing Gurus

Visit zenwebnet.com for more information.

Mashable

YouTube temporarily suspends Sky News Australia for spreading COVID-19 misinformation

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YouTube has temporarily suspended Sky News Australia's account, citing the video sharing platform's policies regarding COVID-19 misinformation. Sky News is basically the equivalent of Fox…

Mashable

Have an ancient Android phone? You won't be able to sign into Google after September 27.

August 2, 2021

Google is completely killing support for very old Androids. Don't worry, that Samsung that you bought three years ago will continue to work. We're talking…

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Search Engine Land

Google’s local ads tips for the back-to-school shopping season

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More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google. Please visit Search Engine Land for the full article. Please click the link below to view full…

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Moz

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