The Power of "Is": A Featured Snippet Case Study

Posted by EricSerdarI’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them. My team and I wanted in on this craze. Throughout our journey of research, testing, failure, and success, we found some interesting pieces of information that we wanted to share with the community.…

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Source – Moz Blog:
The Power of "Is": A Featured Snippet Case Study

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