Apple Watches are outselling Swiss timepieces, but Rolex isn't breaking a sweat

Horologists, fear not. On Wednesday, consulting firm Strategy Analytics reported that Apple Watches outsold the entire Swiss Watch industry in 2019 by 10 million units. Tim Cook himself boasted about Apple’s dominance over the traditional watch market in 2018. However, the latest data (and that specific 10 million figure) prompted speculation from many about how much Apple had disrupted those most elite makers of timepieces, the Swiss.  But naturally, the story is more complicated than…

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Source – Mashable:
Apple Watches are outselling Swiss timepieces, but Rolex isn't breaking a sweat

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