5 takeaways for marketers from Google’s Q4 2019 earnings

February 4, 2020 Search Engine Land

YouTube disclosures finally shed some light the video giant’s advertising trend. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Engine Land: 5 takeaways for marketers from Google’s Q4 2019 earnings ...

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Hitwise halts some reporting services in wake of Jumpshot’s closing

February 4, 2020 Search Engine Land

SEMrush and Moz, which also used Jumpshot data, say their reports remains reliable without it. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Engine Land: Hitwise halts some reporting services in wake of Jumpshot’s clos...

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Pro Tip: Here’s why content audits are so important

February 4, 2020 Search Engine Land

Content management is never a one-and-done process so a revitalization plan is simply good SEO strategy. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Engine Land: Pro Tip: Here’s why content audits are so important ...

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Filter, sort, bulk manage product groups in Microsoft Shopping soon

February 4, 2020 Search Engine Land

Scripts are also coming to Shopping campaigns in Microsoft Advertising. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Engine Land: Filter, sort, bulk manage product groups in Microsoft Shopping soon ...

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Video: Jennifer Van Iderstyne on agency types & multimedia SEO

February 3, 2020 Search Engine Land

We also talked about content creation and working with web site misalignments for the benefit of SEO. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Engine Land: Video: Jennifer Van Iderstyne on agency types & multime...

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How to get client buy-in to try new PPC tactics

February 3, 2020 Search Engine Land

Walk into your conversation with a clear plan including budget, testing timeline and KPIs along with case studies and competitor information when possible. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Engine Land: How t...

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Amazon’s booming ad business grew by 40% in 2019

February 3, 2020 Search Engine Land

With plenty of runway ahead, Amazon quarterly ad revenues surpassed $4 billion for the first time in the fourth quarter. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Engine Land: Amazon’s booming ad business grew by 4...

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Google Search Console fixed a bug with Google Tag Manager verification

February 3, 2020 Search Engine Land

Check to see if your properties are still verified in Google Search Console. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Engine Land: Google Search Console fixed a bug with Google Tag Manager verification ...

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Meta descriptions and branding have the most influence on search clickthrough, survey finds

January 31, 2020 Search Engine Land

The majority of participants also agreed that rich results improve Google search. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Engine Land: Meta descriptions and branding have the most influence on search clickthrough, ...

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SMX Overtime: Here’s how multi-location brands can manage their local listings

January 31, 2020 Search Engine Land

Marketing strategist and SMX speaker, Ashley Mo, explains what local businesses can do about duplicate listings and local franchise challenges. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Engine Land: SMX Overtime: Her...

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