Facebook rolls out hours and services update for COVID-19 communications

April 3, 2020 Search Engine Land

There are a number of ways to communicate virus-related updates to customers on the platform. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Engine Land: Facebook rolls out hours and services update for COVID-19 communica...

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Amazon rolls out product targeting for Sponsored Display

April 3, 2020 Search Engine Land

The new product discovery targeting is available for U.S. sellers. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Engine Land: Amazon rolls out product targeting for Sponsored Display ...

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New official Google advice on generating structured data with JavaScript

April 3, 2020 Search Engine Land

Do you use Google Tag Manager or custom JavaScript with structured data? You will want to read this. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Engine Land: New official Google advice on generating structured data wit...

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How the Paycheck Protection Program can save your agency, and your clients

April 3, 2020 Search Engine Land

The CARES act is a bridge that many of us need to keep our agencies functioning and there’s every reason you should apply for this program today. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Engine Land: How the P...

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Can we trust automation in a time of crisis?

April 3, 2020 Search Engine Land

Review how your automation performed during the last volatile period to make sure your tool is making the right decisions during this one. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Engine Land: Can we trust automatio...

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Google ends support for data-vocabulary.org structured data in rich results

April 3, 2020 Search Engine Land

A last reminder to switch to schema.org markup before April 6 to maintain rich result eligibility. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Engine Land: Google ends support for data-vocabulary.org structured data in...

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What location data can tell us about the COVID-19 pandemic

April 2, 2020 Search Engine Land

Tools used for ad analytics can provide enormous social insights and even speed recovery, but they require clear safeguards. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Engine Land: What location data can tell us about...

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Video: 8 takeaways for B2B advertisers in the time of COVID-19

April 2, 2020 Search Engine Land

B2B marketers are facing particular challenges during this time with disruption to analytics, audiences and ABM programs and supply chains. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Engine Land: Video: 8 takeaways fo...

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SMX Overtime: How to run effective top-of-funnel search campaigns

April 2, 2020 Search Engine Land

Paid search pro and SMX speaker Amy Bishop explains the various micro-conversion options and how to determine what’s best for your audience. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Engine Land: SMX Overtime: ...

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Marketers surveyed say they would choose Google Ads over SEO if they had to

April 1, 2020 Search Engine Land

A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source - Search Engine Land: Marketers surveyed say they would choose Google Ads over SEO if...

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