Machine Learning 101 – Whiteboard Friday

October 24, 2019 Moz

Posted by BritneyMullerMachine learning is only growing in importance for anyone working in the digital world, but it can often feel like an inaccessible subject. It doesn't have to be — and you don't have to miss out on the competitive edge it can give you when it comes to SEO task automation.&nb...

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SEO Analytics for Free – Combining Google Search with the Moz API

October 22, 2019 Moz

Posted by Purple-ToolzI’m a self-funded start-up business owner. As such, I want to get as much as I can for free before convincing our finance director to spend our hard-earned bootstrapping funds. I’m also an analyst with a background in data and computer science, so a bit of a geek by any def...

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5 Things You Should Know About "People Also Ask" & How to Take Advantage

October 21, 2019 Moz

Posted by SamuelMangialavoriIt's undeniable that the SERPs have changed considerably in the last year or so. Elements like featured snippets, Knowledge Graphs, local packs, and People Also Ask have really taken over the SEO world — and left some of us a bit confused. In particular, the People Also...

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Intro to SEO Competitive Analysis 101 – Whiteboard Friday

October 17, 2019 Moz

Posted by Cyrus-ShepardA good, solid competitive analysis can provide you with priceless insights into what's working for other folks in your industry, but it's not always easy to do right. In this week's edition of Whiteboard Friday, Cyrus walks you through how to perform a full competitive analysi...

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Franchise Marketing: How People Buy Now

October 15, 2019 Moz

Posted by MiriamEllisThis post contains an excerpt from our new primer: The Practical Guide to Franchise Marketing. Planet Fitness, Great Clips, Ace Hardware… you can imagine the sense of achievement the leadership of these famous franchises must enjoy in making it to the top of lists like En...

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New SEO Experiments: A/B Split Testing Google’s UGC Attribute

October 14, 2019 Moz

Posted by Cyrus-ShepardWhen Craig Bradford of Distilled reached out and asked if we'd like to run some SEO experiments on Moz using DistilledODN, our reply was an immediate "Yes please!" If you're not familiar with DistilledODN, it's a sophisticated platform that allows you to do a number of cool th...

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Shopify SEO: The Guide to Optimizing Shopify

October 14, 2019 Moz

Posted by cml63A trend we’ve been noticing at Go Fish Digital is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can see that the data tells a different story: The Shopify platform is now more popular than ever...

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Featured Snippets: What to Know & How to Target – Whiteboard Friday

October 10, 2019 Moz

Posted by BritneyMullerFeatured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning you...

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Announcing Quick, Free SEO Metrics with a New Domain Analysis Tool

October 8, 2019 Moz

Posted by Cyrus-ShepardIf you want a quick overview of top SEO metrics for any domain, today we're officially launching a new free tool for you: Domain Analysis. One thing Moz does extremely well is SEO data: data that consistently sets industry standards and is respected both for its size (35 trill...

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A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)

October 8, 2019 Moz

Posted by Catalin.RosuNot long ago, my colleagues and I at Advanced Web Ranking came up with an HTML study based on about 8 million index pages gathered from the top twenty Google results for more than 30 million keywords. We wrote about the markup results and how the top twenty Googl...

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