Simple Spam Fighting: The Easiest Local Rankings You’ll Ever Earn

December 1, 2019 Moz

Posted by MiriamEllis Image credit: Visit Lakeland Reporting fake and duplicate listings to Google sounds hard. Sometimes it can be. But very often, it’s as easy as falling off a log, takes only a modest session of spam fighting and can yield significant local ranking improvements. If your local b...

Read More

All About Fraggles (Fragment + Handle) – Whiteboard Friday

November 28, 2019 Moz

Posted by SuzzicksWhat are "fraggles" in SEO and how do they relate to mobile-first indexing, entities, the Knowledge Graph, and your day-to-day work? In this glimpse into her 2019 MozCon talk, Cindy Krum explains everything you need to understand about fraggles in this edition of Whiteboa...

Read More

The Practical Guide to Finding Anyone’s Email Address

November 26, 2019 Moz

Posted by David_FarkasIn link building, few things are more frustrating than finding the perfect link opportunity but being completely unable to find a contact email address. It’s probably happened to you — if you’re trying to build links or do any sort of outreach, it almost always entails se...

Read More

App Store SEO: How to Diagnose a Drop in Traffic & Win It Back

November 24, 2019 Moz

Posted by Joel.MesherghiFor some organizations, mobile apps can be an important means to capturing new leads and customers, so it can be alarming when you notice your app visits are declining. However, while there is content on how to optimize your app, otherwise known as ASO (App Store Optimization...

Read More

Better Content Through NLP (Natural Language Processing) – Whiteboard Friday

November 21, 2019 Moz

Posted by RuthBurrReedyGone are the days of optimizing content solely for search engines. For modern SEO, your content needs to please both robots and humans. But how do you know that what you're writing can check the boxes for both man and machine? In today's Whiteboard Friday, Ruth Burr ...

Read More

Find Ranking Keywords, Uncover Opportunities, Check Rankings, & More: 5 Workflows for Easier Keyword Research

November 20, 2019 Moz

Posted by FeliciaCrawfordHave you ever wished there were an easy way to see all the top keywords your site is ranking for? How about a competitor's? What about those times when you're stumped trying to come up with keywords related to your core topic, or want to know the questions people are as...

Read More

It’s Content and It’s Links – Are We Making SEO Too Complicated?

November 18, 2019 Moz

Posted by AndrewDennis33Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “gre...

Read More

9 Reports Every SEO Needs: Introducing Custom Report Templates in Moz Pro

November 17, 2019 Moz

Posted by rachelgooodmanmooreReporting is central to our jobs as SEOs and helps us to communicate the value of our work to stakeholders and clients alike. Without good reporting, it can be a challenge to illustrate our success in search. We know how important it is — but it can also be painful and...

Read More

The Content Distribution Playbook – Whiteboard Friday

November 14, 2019 Moz

Posted by rosssimmondsIf you're one of the many marketers that shares your content on Facebook, Twitter, and Linked before calling it good and moving on, this Whiteboard Friday is for you. In a super actionable follow-up to his MozCon 2019 presentation, Ross Simmonds reveals how to go beyond th...

Read More

Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

November 12, 2019 Moz

Posted by MiriamEllis A roller is a good tool for painting a house in big, broad strokes. But creating a masterpiece of art requires finer brushes. Franchises face a unique challenge here: they know how to market at the national level, but often lack the detailed tools for reaching their local custo...

Read More