How Low Can #1 Go? (2020 Edition)

February 25, 2020 Moz

Posted by Dr-PeteBeing #1 on Google isn't what it used to be. Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. The worst case scenario, a search for "Disney stock," pushed #1 all the way down to 976px. A lot has changed ...

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Are H1 Tags Necessary for Ranking? [SEO Experiment]

February 24, 2020 Moz

Posted by Cyrus-ShepardIn earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tagsUse one — and only one — H1 tag per page These suggestions appeared in audits, S...

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Spot Zero is Gone — Here’s What We Know After 30 Days

February 23, 2020 Moz

Posted by PJ_HowlandAs you are probably aware by now, recent updates have changed the world of search optimization. On January 22nd Google, in its infinite wisdom, decided that the URL that has earned the featured snippet in a SERP would not have the additional spot in that SERP. This also means tha...

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Which of My Competitor’s Keywords Should (& Shouldn’t) I Target? – Best of Whiteboard Friday

February 20, 2020 Moz

Posted by randfishYou don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, ...

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Google My Business: FAQ for Multiple Businesses at the Same Address

February 16, 2020 Moz

Posted by MiriamEllis How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m legitimately running more than one business at my location? What determines eligibility, and what penalties might I incur if I make ...

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How to Get Your Web Developer on Board with SEO [Bonus PDF] – Whiteboard Friday

February 13, 2020 Moz

Posted by BritneyMullerYou've figured out what's wrong, and you've delivered a laundry list of demands to your web dev team: re-index these pages, fix this duplicate content, redirect these URLs... but how often are those fixes prioritized, and how much time do you invest in pushing to get them ther...

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The Power of "Is": A Featured Snippet Case Study

February 10, 2020 Moz

Posted by EricSerdarI’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them. My team and I wanted in on this craze. Throughout our j...

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7 SEO Processes That Get Easier with Increased PageRank/Domain Authority – Whiteboard Friday

February 6, 2020 Moz

Posted by Cyrus-ShepardA rising tide lifts all ships — and it's similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today's Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investm...

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Position Zero Is Dead; Long Live Position Zero

February 4, 2020 Moz

Posted by Dr-PeteIn 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as "position zero" or "ranking #0." One of the benefits to being in position zero was that you got to double-dip, with y...

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Pay Attention to These SEO Trends in 2020 and Beyond

February 4, 2020 Moz

Posted by Suganthan-MohanadasanWithout a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implem...

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