Do You Know Your Customers’ Online Marketing Needs?

April 20, 2018 Convergent1

When it comes to utilizing online marketing, many businesses understand that today’s customers don’t research companies as much or respond to the same types of ads as they did in the past. That suggests, for marketing efforts to be successful, that companies must take the steps necessary to lear...

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How Important is Video Marketing?

April 12, 2018 Convergent1

If your company is considering video marketing communications, ask yourself the following questions: Do you want to reach out to more potential customers? Do you want to help your business grow? Today, it’s nearly impossible to continue to reach new customers without marketing your business online...

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The Latest Social Media Marketing Trends

March 22, 2018 Convergent1

From the prominence of the digital marketplace and the formation, growth, and interest in cryptocurrency, to cleaver social media marketing strategies, the world has quickly become a digital and social one. For businesses of any size to gain a toehold in this digitized world, social networking and m...

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5 Things Companies Should Know About SEO Services

March 16, 2018 Convergent1

Search engine optimization or SEO services, aren’t always fun for owners of small- to medium-sized businesses, but they’re a necessary step toward success. It’s hard for small businesses to compete with big companies, because those firms often take up the all-important first page of search res...

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Utilizing Authority & Expertise in Online Marketing

March 2, 2018 Convergent1

Today’s consumers suffer from what’s known within the online marketing industry as information overload.  They’re deluged each day with more information about products and services than they can possibly process, making it difficult for companies to reach their audiences.  Just a...

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Can Brand Marketing Success be Found in Selling Solutions?

February 22, 2018 Convergent1

Today’s customers are bombarded with brand marketing and advertisements online, as well as on television. This leads to a condition known as information overload, and customers are learning to quickly tune everything out.  As such, this can sometimes make it difficult for companies utilizing ...

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Should Companies Use Empathy in Brand Marketing?

February 16, 2018 Convergent1

Empathy is becoming a crucial part of brand marketing as consumers are demanding that companies show understanding of and sensitivity to their issues, concerns, and struggles. As the year continues, the world is swiftly moving toward a more customer-centric marketing model where brands must know and...

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Keeping Brand Marketing & Advertising Relevant

February 9, 2018 Convergent1

Today’s consumers face a variety of challenges when shopping for goods and services; this is why brand marketing must remain relevant in order for companies to continue to hold a place in the market share. Gone are the days when an ad in the phone book or the back of a local paper was sufficient t...

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Does Your Online Marketing Message Have Clarity?

January 30, 2018 Convergent1

Businesses today need to have a firm place in the digital marketplace, and online marketing is a huge part of that. An early step in the foundation of any successful business should involve developing a strong message that communicates the function and drive of the company. Even more, a business tha...

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Grasping the Importance of Creative Marketing

January 18, 2018 Convergent1

Developing a creative online marketing strategy continues to confuse business owners. Not only are the nuances important, but the demands of clients and the web itself keep shifting. That means businesses not staying abreast of changes are likely to lose business. So, what does an organization need ...

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